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Description:
About Pirelli
Having been engaged in motor racing since 1907, Pirelli is the sole tyre manufacturer for Formula 1 for the 2011-2013 championship seasons and also for the World Superbike Championship.
This is a challenging task in terms of innovative technology and is a crucial way of marketing the Pirelli brand.
Via Pirellis 19 plants found in 13 countries, Pirelli can rely on manufacturing factories throughout 4 continents with a capability to produce 69 million Consumer tyres (Passenger Car and Motorbike) and 6,2 million Agro-Industrial tyres in 2013.
Swiftly developing economies with their competitive production costs account for up to 100% of the productivity for the Agro-Industrial Sector and 78% of the productivity for the Passenger Car Sector.
Capacity increase in Russia, Mexico, Romania and China will deliver lower cost output in the Consumer Sector to 80% of total in 2017.